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How to effectively market free-downloadable music
49,00 € *
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This book presents a new way to market free downloadable music based on the Born in the Land of a Thousand Hills album by Mishoo The Drumkit. The research goal is to present the results of the crossmedia-based marketing strategy which was used to distribute the album internationally. Three media channels were chosen to distribute the music. The book explains why online and print media were mainly chosen to reach the goal and which strategy was chosen for each medium. Especially the marketing campaigns in co-operation with Mercedes Benz Tv and the German BEAT magazine are described in detail. At the end of the book the possible costs and the download statistics are presented to show how effective the strategy was.

Anbieter: Dodax
Stand: 22.01.2020
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Ozark Jubilee
54,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Ozark Jubilee is the first U.S. network television program to feature country music's top stars, and was the centerpiece of a strategy for Springfield, Missouri to challenge Nashville, Tennessee as America's country music capital. The weekly live stage show premiered on ABC-TV on January 22, 1955, was renamed Country Music Jubilee on July 6, 1957, and was finally named Jubilee USA on August 2, 1958. Originating "from the heart of the Ozarks," the Saturday night variety series helped popularize country music in America's cities and suburbs, drawing more than nine million viewers.

Anbieter: Dodax
Stand: 22.01.2020
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Ozark Jubilee
55,60 € *
ggf. zzgl. Versand

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Ozark Jubilee is the first U.S. network television program to feature country music's top stars, and was the centerpiece of a strategy for Springfield, Missouri to challenge Nashville, Tennessee as America's country music capital. The weekly live stage show premiered on ABC-TV on January 22, 1955, was renamed Country Music Jubilee on July 6, 1957, and was finally named Jubilee USA on August 2, 1958. Originating "from the heart of the Ozarks," the Saturday night variety series helped popularize country music in America's cities and suburbs, drawing more than nine million viewers.

Anbieter: Dodax AT
Stand: 22.01.2020
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Television Marketing
43,20 € *
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Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te le vi sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in dus try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series Ally McBeal , the communication in struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.

Anbieter: Dodax AT
Stand: 22.01.2020
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Television Marketing
42,00 € *
ggf. zzgl. Versand

Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te le vi sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in dus try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series Ally McBeal , the communication in struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.

Anbieter: Dodax
Stand: 22.01.2020
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Michels, Ulrike: Communicating News via Weblogs
59,00 € *
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Erscheinungsdatum: 31.08.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Communicating News via Weblogs, Titelzusatz: An Innovative Strategy in Readership Bonding, Autor: Michels, Ulrike, Verlag: AV Akademikerverlag, Sprache: Englisch, Rubrik: Journalistik // Presse, Film, Funk, TV, Seiten: 152, Informationen: Paperback, Gewicht: 243 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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International Communication Strategies of Chine...
85,98 € *
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This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

Anbieter: Dodax
Stand: 22.01.2020
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International Communication Strategies of Chine...
85,98 € *
ggf. zzgl. Versand

This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

Anbieter: Dodax AT
Stand: 22.01.2020
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Skopos in Arabic-English Translation
41,10 € *
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This book tackles the justifiable adaptation strategy based on Skopos theory as an applicable means to overcome the cultural barriers in the translating process. The anti-adaptation voices argue that adaptation is rewriting, rather than being a true translation. Despite the contradicting views, whether for or against, still the translating process is governed by norms and conventions that regulate and govern the whole elements and factors. This includes the source text, the target text, the brief, the commissioner, cultural dimensions and the readers' expectations, and above all the role of the translator as a mediator. To argue for or against the adaptation approach, the study uses "Loose Women" TV talk show with its open and brave language that necessitates using the adaptation strategy, especially when it comes to Arabic and English languages with their different identities and cultural backgrounds. In this context, euphemism and covert translation are more preferable to overt translation in translating outrageous sexual practices and taboos objectionable in the Arab culture. The challenge was finding a cultural substitution that ensured the same ideas as the source text.

Anbieter: Dodax AT
Stand: 22.01.2020
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